Direct Booking Strategy: Using Domains to Reduce Platform Fees

Platform commissions can significantly impact your rental income. Custom domains provide a professional foundation for driving direct bookings and reducing dependency on third-party platforms.

The Cost of Platform Dependency

Airbnb charges 3% host fees plus guest fees, while VRBO charges 5-10% in commission fees. For a $2,000/week rental, this can mean $100-200 in fees per booking.

Building Direct Booking Confidence

Guests are more likely to book directly when they see a professional domain rather than a platform URL. This trust factor is crucial for New York vacation rentals where competition is fierce.

Implementation Strategy

Start by using your custom domain in all marketing materials, then gradually build a direct booking funnel.

Marketing Material Integration

Include your custom domain on business cards, flyers, and social media profiles. Learn more about social media best practices.

Guest Communication

Use your domain in email signatures and guest communications to build brand recognition and encourage repeat bookings.